Inovact’s Managing Director Brian Ramsay was featured today in an article which suggests the big players in red meat must step up and re-invent their peak representative bodies.

Brian says that it is now “disturbingly common” for most businesses to reject joining an agricultural peak body, largely due to a critical failure to innovate and provide benefits for their commercial members.

The original article was published at Farm Online National, by Kelly Butterworth and Shan Goodwin.

Download full article here.