Industry organisations need to innovate too!

As primary industry businesses innovate rapidly and strive to be competitive on the global stage, somehow we have forgotten to demand that the associated industry services bodies are held to the same standard. Industry service bodies are the organisations that are doing what can’t easily be done by individual businesses working alone: such as industry R&D and advocacy. So are industry service bodies performing as world class accelerants for industry success? Or are they like anchors or handbrakes on progress? These issues were explored at a packed session on Leading Rural …

Not All Peak Bodies Are Equal

Peak bodies across all Australian industries range from the lacklustre to the outstanding when it comes to performance. Unfortunately, the implication is that most peak bodies fall into the middle – they are mediocre. It is the underperforming bodies that are the source of wariness by businesses when it comes to weighing up the value of having a peak body and choosing to be part of it. There are many reasons why a peak body can underperform. Most often, they either don’t have a compelling value proposition for the majority of industry businesses and the majority of production …

Four simple questions to know if your rural services organisation needs to innovate

    Rising levels of stakeholder participation and revenues are great indicators of a services organisation that is creating value. Yet for many rural organisations, while you are ‘hitting above your weight’ with services, stakeholders and members are not engaging and revenues are declining. Your situation becomes akin to the fax machine – still working, but not needed, used and valued like it was in the past. There is an uneasy sense that terminal decline has set in. In an era of rapid and disruptive change in the global, national and rural economies, the ability to adapt …

Is your rural stakeholder engagement just one-way communication re-badged?

You hear the term 'stakeholder engagement' a lot these days, but it is overrated. In the same way that communication is meant to be two-way and enable productive business relationships, so too it is with engagement. Indeed, if engagement activities by your rural services body are one-way communication rebadged, you could be damaging rather than enriching business relationships. If your organisation exists to lead innovation and change and create value for rural stakeholders, then you will know that a robust technical case is the easy part. It is trusted relationships that are the key …

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