Analysis is important in reform of industry institutions, but somehow it often becomes an end in itself. As more reports are generated the case for change becomes so comprehensive that it’s indisputable. Still, little change actually happens. These analyses are usually valid descriptions of the situation and a possible ideal end state, but shed little […]
ISO
Advocacy and perceptions in an age of activism
How decision-makers perceive community views is now an integral part of modern advocacy. It has always been part of the process, but what’s different today is how organised vocal minorities, activists and agitators leverage digital platforms and social media to amplify their ideas, challenge industry practices and influence governments. By turning up the volume […]
Out with the Old and in with the New
When moving house you take the opportunity to do a clean-out and discard what’s no longer needed. Yet we also tend to hang onto a few items that we’re reluctant to part with – even though they are outdated. You see the same pattern when industry service organisations (ISOs) innovate. For example, a lot […]
Build trust externally AND internally for success
Businesses know that public trust in their industry is vital and must be nurtured or their investments could be at risk. Strengthening the good reputation of an industry and its products/services involves a sustained, collective effort and industry service organisations (ISOs) play a pivotal role in this area. Success here benefits all businesses, but […]
